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Anniki Sommerville

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Research and insights consultant, skilled content and copy writer, passionate about midlife and elevating women in their 40s, 50s and beyond, Amazon Top 10 book seller

I am a dynamic professional who is dedicated to delivering exceptional results for my clients. With a passion for excellence and 20 years of insights and strategy work, I offer qualitative research (full service), moderation, strategy, content and copy writing for FMCG clients and start ups.

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Research-driven strategies, compelling content, and valuable insights are key to brand stand out in a crowded market


I can help you achieve your business goals and connect your target audience to your brand whether you are an established player or relative newbie 

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Creative development client:

“Anniki, thank you SO much for your help with this project. It was just brilliant to hear you go through your findings from the sessions. We’re so excited to feed in these insights into our production"

Innovation project client:

"We have learnt far more than we anticipated - it's hard these days to get genuine innovation insight from someone so experienced "

Content client:

“You've managed to create far more stand out in our copy. This is the first step we're making to get client funding and it's an exciting time. Anniki has been pivotal to capturing our brand voice. ”

Growth with research and insight 

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If you'd like to read more of my work- check out my SUBSTACK PLATFORM and subscribe: it's where you can find all my new content and musings on midlife and more 

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Are you disillusioned about work? Feeling very 'meh' each day? This is the perfect antidote with clear advice on how to move forward with your work life

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Examples of books and content:

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More Orgasms Please

More Orgasms Please is like the best sort of chat between friends: punchy and playful, normalising and educating. Think of it as ‘Couch to 5k’ ... for orgasms.



My debut novel that follows Rebecca who is 42, has a beautiful child and a wonderful husband. But she just hasn’t been feeling herself recently…


The Hotbed Podcast

Do the words 'let's talk about sex' make you cringe? Join the Hotbed Collective for funny, frank, non-cringey sex chat, with help from sex experts, comedians and confidence coaches. We're making the world a better place, one orgasm at a time. 


How to be a boss at ageing

‘How to Be a Boss at Ageing’ is the irreverent and funny podcast by Anniki Sommerville which tackles the question- who the heck am I now that I’m an ‘older’ woman? 

Do you find yourself fighting the urge to go to bed at 8pm? Do you look at your laughter lines and wonder what was ever so funny? Do you listen to the charts and not have a clue who’s singing? Do images of celebrities over forty in swimsuits just make you want to drink more wine?

How to be a Boss at Ageing will show you how not to give up when ageing creeps up. It’s time to rip up the rule book on what it means to grow older as a woman and embrace midlife. There’s no need to retire into cardigans and comfy slacks just yet.

Available for pre-order now!


How To Be A Boss At Ageing

How to Write Non-Fiction And Get Published In Your Forties.’

Have you had an idea for a non-fiction book floating about in your head for ages but can't seem to get it down? Do you lack confidence in writing and feel like you need to be part of a special club in order to qualify? Do you find it hard to make a start? Do you worry that you just don't have the time because you're juggling so much already?

This course has 4 short and easy modules which will take you step by step from a rough idea to a solid, robust synopsis, with chapter headings, coherent structure and at least one chapter down on paper. It's self-paced so you can do it over a period of four weeks or take more time if you're combining it with other things! 

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